Thinking of buying a villa in Marbella? This is what living in a luxury villa is like

03 Feb 2026 | Lifestyle

The luxury property market on the Costa del Sol has established itself as a real safe haven for global investors. At Benarroch Real Estate, we have seen first-hand how buying a villa in Marbella has become a smart financial strategy, backed by solid figures, sustained trends and a favourable socio-economic environment.

Marbella stands out as a key location within the European premium market, thanks to its unique combination of climate, international connectivity, safe environment and exclusive property offerings.

Furthermore, if you are exploring options to buy, we invite you to visit our new video series on YouTube: ‘Villas you would like to live in’, where we showcase in detail some of the most impressive properties currently available. A visual, direct and realistic way to discover the lifestyle that Marbella has to offer.

The market in 2026: stability with potential

In 2026, Marbella continues to demonstrate unwavering strength in the face of macroeconomic uncertainties. While other European markets are showing signs of fatigue or price adjustments, the luxury villa segment on the Costa del Sol continues to grow. This resilience is sustained by diversified demand: buyers from the United States, the Middle East, Northern Europe and even Asia have set their sights on this Andalusian city.

One of the keys to this behaviour is the scarcity of developable land in prime areas. This limitation ensures that real estate assets maintain sustained value over time, serving as a shield against inflation and other macroeconomic variables. In this context, buying a luxury home in Marbella represents a strategic decision both in terms of wealth and taxation.

Where to invest: the prime areas of Marbella

Choosing the right location is 80% of the success when investing in exclusive villas in Marbella. The city is not homogeneous, but is divided into micro-markets with different behaviours.

· The Golden Mile: This iconic corridor connects the old town of Marbella with the famous Puerto Banús. It is home to some of the most luxurious properties in Spain, many with direct access to the sea, private security and the highest quality finishes. Buying a villa here ensures liquidity and maximum revaluation.

· Nueva Andalucía: Known as the ‘Golf Valley’, this area is ideal for those interested in obtaining a return on their investment through holiday rentals. Surrounded by iconic golf courses such as Aloha, Las Brisas and Los Naranjos, the villas maintain high occupancy rates throughout most of the year, especially among international golfers and high-net-worth families.

· Sierra Blanca: Located on the slopes of La Concha, it combines privacy, spectacular views and modern architecture. It is the ‘Beverly Hills’ of Marbella, chosen by businesspeople, artists and personalities who value discretion and natural surroundings without sacrificing premium services.

· Marbella East: This area, which includes developments such as Los Monteros, Las Chapas, El Rosario and Elviria, has established itself as a prime choice for those seeking tranquillity, proximity to the beach and excellent transport links to the centre of Marbella. Marbella East offers modern villas, spacious plots, international schools and a well-established residential environment. It is particularly attractive for families and those who want to combine a relaxed lifestyle with quick access to all amenities.

· New Golden Mile (Estepona): This coastal strip between San Pedro de Alcántara and Estepona has emerged as one of the areas with the greatest potential. Here you will find a combination of contemporary design villas, direct access to the beach, five-star resorts and excellent value for money. Ideal for those seeking exclusivity and proximity to Marbella, without the premium cost of more established areas.

At Benarroch Real Estate, we have a carefully selected portfolio of properties in these key locations, tailored to different investment profiles.

Marbella is a well-established investment destination

The rise of branded residences

One of the major innovations in the market in recent years is the emergence of branded residences or residences associated with luxury brands. Firms such as Fendi Casa, Lamborghini and Dolce & Gabbana have launched projects in Marbella that combine design, exclusivity and a brand experience consistent with contemporary luxury values.

These properties often include services such as 24/7 concierge, designer interiors, five-star hotel amenities and state-of-the-art home automation technology. The result: a real estate product that appreciates between 15% and 25% more than traditional villas and is positioned as an international status symbol.

Profitability: holiday rentals and return on investment

Investing in a luxury villa in Marbella also represents an opportunity for passive income with outstanding returns. Properties with more than five bedrooms in areas such as Puerto Banús or the Golden Mile can fetch weekly rental prices very interesting during the high season.

In addition, there is a highly professionalised property management infrastructure, allowing foreign owners to rent out their villas without getting involved in the day-to-day running of the business. From cleaning and maintenance to personalised guest services, everything is delegated to specialised local companies.

At Benarroch Real Estate, we collaborate with leading property management firms to ensure that our clients enjoy a profitable and hassle-free investment.

Sustainability: the villa of the future

Environmental awareness has reached the luxury real estate sector. Today, buyers are looking for properties that combine elegant design with energy efficiency. Villas with class A energy certification, solar panels, advanced thermal insulation, rainwater collection systems and home automation technology are in greater demand and, in many cases, have a better resale price.

This ‘eco-luxury’ approach not only responds to ethical values, but also optimises operating costs and positions the property as a modern asset that is ready for the future. Investing in a sustainable villa in Marbella means anticipating the demands of the international buyer.

Marbella lifestyle: a highly valuable intangible asset

Marbella’s appeal goes far beyond its properties. This city offers an ecosystem that combines quality of life, entertainment, health, culture and first-class gastronomy.

· Connectivity: Malaga airport connects to more than 130 international destinations. The AP-7 motorway provides quick access to the entire Costa del Sol.

· Private healthcare: Hospitals such as Quirónsalud and HC Marbella offer elite medicine in comfortable, multilingual environments.

· International education: There is a wide range of British, Swedish, German and American schools.

· Leisure and culture: Festivals, concerts, art galleries, beach clubs and Michelin-starred restaurants make Marbella a vibrant place all year round.

Conclusion

Buying a villa in Marbella is much more than just acquiring a property: it is ensuring an exceptional lifestyle and a solid investment, with proven profitability and high future prospects. At Benarroch Real Estate, we are committed to offering our clients the best real estate opportunities, with a personalised, transparent and professional approach. And now, with our new YouTube video series ‘Villas you would like to live in’, we invite you to see for yourself what it is like to live in one of these dream properties. Marbella awaits you, and so do we.