How an Real Estate Agency promotes your property in Marbella

07 Sep 2020 | Buying and Selling FAQ

In the process of commercialising a property for sale, there are various channels that can be used for its promotion, in addition, of course, to direct actions. In this article that we present today, we will explain how a specialised Real Estate Agency promotes your property in Marbella.

How an Real Estate Agency promotes your property in Marbella

Once the property has been visited, the corresponding photos have been taken to complete its graphic description and a demonstration video has been made if the property has the conditions for this, the agency’s personnel move on to the phase of editing the sheet in its database, completing it with its characteristics, constructed surface area, number of bedrooms and bathrooms, year of construction, if it has a swimming pool, garage and garden, orientation and anything else that may help the future client to understand it better.

A description is also written where all this data is collected, which will be displayed in the channels that will be used in its commercialization.

At this point, the specialised agency begins to study and select the channels where the property will be promoted, according to its type, location area and sales price, as the same channels are not used to promote a luxury villa as a standard flat.

The first channel used by a specialised agency is its own website. The work behind a good real estate website is quite hard in the sense that it is not only its attractive design and ease of use, but also a great job in positioning in the results of the searches that customers make on the Internet to find the property they have in mind and not get lost in the huge amount of information that any search engine provides, the quality in the information it provides to the customer both graphically and descriptively, the range of services it offers and its ease to quickly contact the right person.

There are numerous real estate portals on the Internet to publish properties for sale. Generally they offer the possibility of putting on the market all kinds of properties, with the option of searching by price, by area, characteristics and typology. These generalist portals are used by both individuals and real estate agencies.

Of course, there are also portals on the Internet only for individuals and others exclusively for agencies.

A specialized agency must distinguish between all of them, for the correct marketing of a specific property, using its knowledge of the market and its professionalism.

Social networks, which are well known, are another of the fundamental channels for promoting a property for sale. It is not just a question of publishing for the sake of publishing on them, the aim must be to draw attention to the property in question in order to arouse the curiosity of clients through the quality and suitability of the publication.

Of course, and in parallel with the use of the aforementioned channels, the agents of the agency specialising in the sale of your property make use of their contacts with potential clients and with other collaborating agencies with whom they have close links, with the aim of finding the ideal client for your property.

The professional team of Benarroch Real Estate puts at your service our marketing network with the aim of selling your property.

Brice Benarroch Mennessons

Article by Brice Benarroch Mennessons

07 Sep 2020
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